If you're a D2C brand spending on paid acquisition but struggling to build organic traction - this is for you. citable.in connects SEO, GEO, AI search, YouTube, and App Store into one brand visibility strategy that compounds, so customers find you without paying for every click.
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There is no shortage of tools. If anything, there are too many. An SEO platform here. A rank tracker there. A separate tool for your app store, your YouTube analytics, your social scheduling. Each one has its own dashboard, its own metrics, its own definition of success.
And yet - none of them tell you what actually matters. Metrics are a dime a dozen. Without the right connection between channels, without knowing which numbers to actually act on, you end up optimising for the wrong things. You look busy. The numbers move. The results don't follow.
Here's one most teams never see coming: your ad strategy may be actively hurting your organic traffic. When you run paid search on branded and high-intent keywords, you train Google to deprioritise your organic rankings for those same terms - because you're already paying for that real estate. Your SEO team sees a drop and blames the algorithm. Your paid team sees conversions and celebrates. Nobody connects the dots.
Now add AI search visibility into the mix - where ChatGPT, Perplexity, and Google's AI Overviews are pulling from sources you have no idea you're missing from. Add YouTube, where discoverability is an entirely different game to SEO. Add the Play Store and App Store, where ASO is its own discipline most growth teams treat as an afterthought. The plot thickens considerably.
Most brands don't have a tools problem. They have a clarity and connection problem.
We start with a full audit of what you're running - tools, channels, metrics, spend. We identify what's genuinely working, what's busy-work, and what critical channels you're missing entirely.
You get a strategy that treats your organic channels as one system, not six separate projects. Every channel has a role, every metric has a purpose, and every action has a clear expected outcome.
We work alongside your team to implement, track, and iterate. Organic growth is slow to start and hard to stop - we build the kind of presence that keeps paying back long after the work is done.
Each of these is a discipline on its own. Most D2C brands treat them that way - separately, reactively, and without a connecting thread. We treat them as one system. Social media isn't a separate channel here - it's the amplifier that makes everything else travel further.
Technical SEO, on-page content, and link building tailored for D2C - from category pages to long-tail buyer-intent keywords.
SEOChatGPT, Perplexity, and Google AI Overviews pull from forums, reviews, and trusted sources - including Reddit. We build your brand's presence across the sources AI models cite, so you show up in answers, not just search results.
GEOASO for both Google Play and Apple App Store - keyword strategy, metadata, ratings, and conversion optimisation so your app ranks and acquires users without paid installs.
ASOBuild a search-driven YouTube presence - from keyword strategy to video SEO to channel architecture that drives consistent views.
VideoSEO, GEO, YouTube, App Store - each channel has its own logic, but they're not independent. We build strategies where each channel feeds the next, so your organic presence compounds instead of cancelling itself out.
Most teams drown in dashboards. We cut through to the small set of metrics that actually predict growth - and build decisions around those, not vanity numbers that feel good but don't move revenue.
ChatGPT, Perplexity, and Google's AI Overviews are replacing the first page of search results. We help you show up where buyers are asking questions - not just where they're clicking links.
We don't hand you a strategy document and wish you luck. We work alongside your team - cutting tools you don't need, plugging the gaps that matter, and doing the work that turns clarity into results.
citable.in is early-stage. We've advised one brand so far - and here's exactly what happened.
We are a new advisory. We don't have a roster of 50 clients to name-drop. What we have is a clear methodology, first-hand experience building this across channels, and one brand that went from invisible to genuinely discoverable - across Google search, AI overviews, YouTube, and the Play Store - in a single quarter.
If you want to be next.
Talk to us →I'm Neeru Jain, founder of Citable - where the throughline of a career spent inside some of tech's most analytical companies finally comes together.
At Amazon, I learned metrics and operational excellence: how to measure what matters, instrument it, and let data - not intuition - drive decisions. At Google, that foundation deepened into machine learning and AI, building fluency in the systems that turn raw signal into intelligence. At Intuit, the focus shifted to marketing technology - understanding not just how to build intelligent products, but how to bring them to the people who need them.
Citable is where those three threads converge. The same rigour for measurement, the same command of AI, and the same instinct for reaching an audience now power a practice built from the ground up to help brands get found, get cited.
I'm not an SEO agency. I'm someone who has spent two decades asking: what are the three things that actually move the needle, and are we measuring them right?
View full profile on LinkedIn"The brands that win on organic aren't the ones with the most tools. They're the ones who know exactly which three things to focus on this quarter - and are measuring them right."
We work primarily with D2C and ecommerce brands in India - typically in beauty, wellness, food, fashion, or home. The sweet spot is brands that are past early traction, are spending on paid acquisition, but haven't yet built a meaningful organic presence. You don't need to be a large team. You do need to be serious about reducing your dependence on ad spend and building something that compounds.
An SEO agency typically owns one channel and optimises within it. citable.in is an advisory - we look across all your organic channels simultaneously, identify where they're conflicting or disconnected, and build a strategy where each channel feeds the next. We also work on GEO and AI search visibility, which most SEO agencies aren't equipped for yet. And we're focused on the metrics that predict growth, not the ones that look good in a monthly report.
Paid ads give faster results - but only while you're paying for them. The moment you stop, the traffic stops. Organic growth is slower to build but doesn't switch off. More importantly, for many D2C brands we see paid and organic working against each other - running ads on your branded keywords can actively suppress your organic rankings for those same terms. The question isn't paid vs. organic. It's whether you're building something that lasts alongside what you're spending today.
GEO stands for Generative Engine Optimisation - the practice of building your brand's presence in AI-powered search tools like ChatGPT, Perplexity, and Google's AI Overviews. When a buyer asks "what's the best protein supplement for weight loss" or "which D2C skincare brand is worth trying" - they're increasingly getting answers from AI, not a list of blue links. GEO is about making sure your brand is in those answers. Most D2C brands have zero AI search visibility right now. That's a significant gap, and an opportunity.
Both, depending on what you need. We can work as a pure advisory - sitting alongside your existing team or agency, providing the strategic layer and accountability they're missing. Or we can be more hands-on, helping implement the playbook directly. We're not a 60-page-deck-and-goodbye firm. We stay involved through execution because that's where most strategies fall apart.
Your SEO agency is likely doing good work within their lane. The problem is that lane doesn't cover GEO, AI search visibility, YouTube discoverability, or App Store optimisation - and it almost certainly doesn't account for how your paid strategy is interacting with your organic rankings. citable.in sits above your existing agencies and tools, connecting what they're doing into a coherent system and flagging where they're working against each other.
Our first engagement resulted in 2× organic traffic, 6× impression growth, a 32.4% AI search visibility score from near zero, and a 14-point domain authority increase - all within 3 months. That said, organic growth is not a switch you flip. The first 4–6 weeks are typically audit and strategy. Meaningful movement shows up in month 2–3. The compounding effects - where organic becomes a genuine revenue driver - build over 6–12 months. We'll be honest with you about what's realistic for your specific situation from the first call.