Long-form notes on what's working in organic growth. Published when there's something worth saying. Treated as one body of work, not five channels.
Fourth and last in the opening run of Client Zero. Every other gap on my own audit was a setting I could change. This one is not technical. It is me, and a camera.
Read the pieceEvery other fix in this run was a setting I could change. This one is a person.
- from "The founder and the camera"
The last red line on my own audit is not a crawler or a schema. It is me, and a camera. On founder-led video, an AI-avatar experiment, and where Client Zero goes next.
ReadSchema that pointed at nothing, meta descriptions too long to show, a company with no definition a model could quote. The boring fixes that are most of the job.
ReadI had three services pages written and left them unpublished for weeks, because I decided I was too new. Hiding what you do is its own kind of invisibility, to buyers and to models alike.
ReadMy robots.txt welcomed the AI crawlers. The file Cloudflare actually served blocked them. How a managed setting overruled my own rules, and how to catch it on your site.
ReadA buyer's guide to AthenaHQ, Profound, Peec AI, and Otterly - by use case, price, and learning curve. Then the trap: software diagnoses your AI share of voice, but people execute the fix.
ReadIf almost all your organic traffic is branded, you don't have an acquisition channel - you have demand you already created showing up again. Why that's fragile in an AI-answer world, plus a healthy branded / non-branded benchmark by business type.
ReadAmazon measured its Google dependency before it became a problem. Most D2C brands are living through that same moment with AI search right now. You're either in the AI answer or you're invisible. There's no page two.
ReadA score is a thermometer, not a verdict. How to read AI visibility scores without misreading them - and the one question your report should answer.
ReadWhat I learned at Amazon from the Weekly Business Review prep discipline, how I adapted it for marketing, and the Monday workflow that came out of it.
ReadEvery founder call ends with the same question. Here's the owned / rented / borrowed real estate framework I won't ship without - and why the score alone isn't insight.
ReadI ran 5 recently-funded Indian startups through ChatGPT and Google's AI Overviews. 4 didn't exist. The fifth had a 2-year head start - and a fragility most founders don't see.
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