Long-form notes on what's working in organic growth. Published when there's something worth saying. Treated as one body of work, not five channels.
On AI visibility scores, the foundations underneath them, and what I've learned from these conversations - including the owned / rented / borrowed real estate framework I won't strip out of an audit.
Read postIf you wouldn't know which lever to pull - owned, rented, or borrowed - to move it, then the number isn't insight. It's a mirror.
- from "A letter to D2C founders"
Every founder call ends with the same question. Here's the owned / rented / borrowed real estate framework I won't ship without - and why the score alone isn't insight.
ReadI ran 5 recently-funded Indian startups through ChatGPT and Google's AI Overviews. 4 didn't exist. The fifth had a 2-year head start - and a fragility most founders don't see.
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