The Citable lexicon

Frameworks

The mental models and terms Citable uses across its audits and writing. Some are original to Citable; others are its framing of established ideas. Each page says which, in plain language.

Applied framework

Owned, rented, and borrowed real estate

The three surfaces a brand sits on in AI search: owned, rented, borrowed. Citable's application of owned/earned/paid media.

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Applied framework

Footprint thinking

Judge visibility by coverage and coherence across all three surfaces, not a single score. The opposite of metric thinking.

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Citable term

Mirror metric

A visibility number reported without the signals behind it: it reflects your state but hands you no lever to change it.

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Applied framework

Narrative moat

Cultural authority built before launch so AI systems already recognise the brand. Citable's application of Buffett's moat.

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Citable term

PR mirage

Visibility from press hits and paid spend that vanishes within 48 hours of the headline and the moment the budget stops.

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Coined by Citable

Stitched visibility

The technical layer that makes cultural authority durably retrievable by AI models: schema, structured data, coherence.

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Coined by Citable

High-definition silence

Strong technical foundations, no cultural fuel. The engine is built, but there is nothing for AI models to pick up and cite.

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